This design was produced
by artist John Gilroy (1898-1985) who worked for the advertising agency S.H.
Benson. They were employed by Guinness in
1929 to come up with an advertising campaign that would have popular appeal and
help to sell Guinness.
The scheme worked and
slogans such as - ‘Guinness for Strength’, ‘Guinness is Good for You’ and ‘My
Goodness My Guinness’ became household phrases.